You will help drive overall industry marketing strategy, messaging, and content creation, focusing on business decision-makers and software developers. You will create compelling content to help customers understand BlackBerry QNX solution use cases and value propositions. You will ensure delivery of industry-specific, differentiated solutions supported with whitepapers, customers, blogs, social posts and website updates. 

You'll also be responsible for market research, including competitive intelligence, and will work cross-functionally with product management and sales to develop and execute a go-to-market strategy. We're looking for someone who can distill technical documents and product features into a compelling, differentiated story that will appeal to our target audience and knows how to amplify that story to generate market awareness and sales leads. 

 
 
Responsibilities 

• Develop compelling audience-specific messages and tools (videos, blogs, customer success stories, white papers, presentations, demos, guides, etc.), to be used on the web, in live events, and other channels 

• Define business metrics, measurement, and testing plans for channels and campaigns 

• Work effectively across BlackBerry IoT with groups such as engineering, product management, digital marketing, sales, press relations, analyst relations to achieve our joint business goals 

• Deliver critical pieces of collateral (PowerPoints, brochures, white papers, blog posts, thought leadership pieces) that engage customers and entice prospects. 

• Provide support with marketing awareness activities, including webinars, trade shows, direct marketing, collateral, and case studies. 

• Support in developing programs that drive demand. Work with the broader marketing team to craft and review marketing content. 

• Be the Automotive Industry subject matter expert with a deep understanding of Automotive customers’ business objectives and challenges. 

• Develop competitive intelligence using thorough market, competitive, and audience analysis. 

• Create impactful and concise value-based marketing messaging for products. 

Qualifications 

• Solid understanding of product marketing, content marketing and content writing (blogs, whitepapers, web pages..) 

• Automotive Industry Expert: know-how automotive OEMs research, how they buy   

• A bachelor’s degree and/or MBA; technical degree is a plus 

• At least 5 years with BS/BA o of relevant experience in marketing, writing (B2B software) or software product management 

• Proven ability to distill technical documentation and product functionality into a compelling, differentiated story tailored to each target audience. 

• Understanding of the customer life cycle (Automotive Industry) and experience creating content for each stage 

• Experience working with global sales teams to create and deliver sales enablement content. 

• Excellent writing and editing skills capacity, with attention to detail, is a critical requirement. 

• Team player with excellent communication and cross-functional collaboration skills; comfortable working across multiple time zones and cultures. 

• Comfortable presenting skills to customers and the executive leadership team. 

• Strong time and project management skills with proven ability to handle multiple competing priorities with ease. 

• Technical background and/or domain experience in automation, medical devices, or robotics is a clear plus. 

• Hands-on with the attitude to get things done. 

• Demonstrated innovation and creative problem-solving abilities. 

Position may be located near any BlackBerry office in North America