City : MISSISSAUGA

Category : Regular/Permanent Salary

Industry : Retail

Employer : Walmart Canada

Position Summary...

The Manager, Digital Reporting & Analytics drives analysis and insights on the performance of digital marketing channels and activities that are employed to support Walmart Canada’s bricks-and-mortar retail and Walmart.ca online business. This role will help the Digital Marketing team make informed decisions about what to do (or not do) next by interpreting what the numbers are telling them and making recommendations about what’s working and what’s not. To communicate these insights, the Manager, Digital Reporting & Analytics will be responsible for providing daily dashboards and reports, competitive tracking, ad-hoc analysis, and an understanding of consumer behavior to help measure digital marketing initiatives and ROI. This role is highly cross-functional and involves working closely with partners across the business to develop and communicate results of analyses.

What you'll do...

• Drive digital marketing analytics strategy and execution for the Digital Marketing team, including the measurement of digital marketing initiatives through definition and tracking of online and in-store visit KPIs and calculation of attribution / ROI.
• Work closely with cross-functional internal and external business partners to provide objective information derived from data to support their functional areas
• Accountable for reviewing weekly and monthly performance reports and ensuring results are to plan, communicating actionable insights and recommendations to internal clients and leadership on cross-functional teams.
• Perform in-depth analysis of digital channel and campaign performance using MTA/LTA/MMM and agency measurement tools by triangulating findings to discover opportunities to optimize campaigns to improve effectiveness and efficiencies.
• Integrate with digital leads during campaign pre-planning stages to advise on campaign spend optimization to ensure business objectives are met. Lead the post analysis of the campaigns for future learnings.
• Seek opportunity to identify and prioritize optimization and test and learn.
• Support and evolve client persona and segmentation schema to be used in strategic and tactical digital marketing strategies in conjunction with the Walmart.ca Loyalty and Analytics team.
• Drives process improvements within marketing application functions to improve data quality, performance, availability, and manageability. Ensures compliance with database standards, best practices, and procedures.
• Identify opportunities for reporting automation and self-service tools for stakeholders. Manage the project and execution.
• Stay current on trends and best practices in digital analytics and e-commerce

Qualifications:

• 6- 8 years of Retail and/or eCommerce analytics experience strongly preferred.
• Exceptional problem solving and analysis skills combined with the ability to communicate findings to all levels of an organization.
• Expert working knowledge and experience with website analytics tools such as Omniture, Google Analytics.
• Deep knowledge of Excel functions and methods for manipulating, aggregating and presenting data in Excel & experience with PowerPoint.
• Demonstrated ability to effectively present complex data analysis and communicate actionable insights to senior leadership.
• Positive attitude, strongly motivated and passionate for problem solving.
• Ability to work independently and learn on the fly.
• Able to work successfully under tight deadlines and manage multiple priorities. Able to shift priorities in a fast-changing environment.
• Superb attention to detail.
• Experience working with multi-functional teams

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Age - 16 or older

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 ARGENTIA RD, MISSISSAUGA, ON L5N 1P9, Canada