City : Toronto ON, CA

Category : FullTime

Industry : Consumer Products

Employer : Coca-Cola Canada

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills, and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

The Customer Growth Manager will manage, customize, and execute North America growth strategies as well as beverages solutions in partnership with a Foodservice and On-premises (FSOP) portfolio of customers based in Canada to drive value, grow beverage incidence, and store profitability across Canada outlets. 

This role will have to manage relationships with customer marketing, brands, partnerships, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as FSOP subchannel and digital execution responsibilities.  

Function Related Activities/ Key Responsibilities

• For FSOP and its subchannels, deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) and accountable for the outcomes

• Own customization of FSOP Canada subchannel strategies with growth ambitions

• Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity

• Provide customer business and value opportunity assessments

• Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio

• Execute consumer and customer programs tied to global and North America properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives

• Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendation to audience

• Develop marketing materials (e.g., POS, sell-in materials, implementation manual, etc.) to communicate promotions effectively.

• Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development

• Work with business development teams to develop and present new customer business opportunities

• Spearhead the execution of food aggregator promotions and online merchandising strategies

Position Requirements:

• Minimum 5-10 years’ experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry

• Proven working experience in digital marketing, particularly within the industry

• Minimum Bachelor’s degree: Business or Marketing preferred 

• Foodservice Experience, Strategic Thinking & Application, Planning (Immediate & Long Term).

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into concise actions and results.

• Demonstrated personal leadership skills and influencing ability.

• Ability to work across functional areas and develop strong working relationships

• Effective oral and written communication skills.

Travel Requirements:  Approximately 15 to 20%

Location(s): Canada East/ Central Remote

Coca-Cola Limited is committed to creating a diverse and inclusive workforce.  We have several programs and policies in place to support this goal. If you require a disability-related accommodation to participate in the recruitment process, please contact our HR Shared Service team by calling 1-877-677-6774. Coca-Cola Limited will consult with all applicants with a disability who request accommodation during the recruitment process to ensure that the accommodation provided considers the applicants individual accessibility needs.

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.