City : Toronto

Category : Other

Industry : Marketing

Employer : AIR MILES

It's fun to work in a company where people truly BELIEVE in what they're doing!

The AIR MILES Rewards Program has earned the trust and support of more than two-thirds of Canadian households. For over two decades, we have helped our Partners use Canada’s most widely accepted loyalty currency, AIR MILES® reward miles, to influence customer behavior, drive profitability, and build long-term relationships. 

Benefits and Perks at AIR MILES:

• COVID-19 Work-from-Home safety response
• Annual Wellness Subsidy
• Loyalty Days and Anniversary Air Miles
• Recognized as Canada’s Top Employer
• Extensive Learning and Development Tools and Programs
• Flexible Work Arrangements
• Tuition Reimbursement
• Summer Hours Program
• AIR MILES Gold® Collector
• Group RRSPs & Company match
• Wellness Resources including Cognitive Behavioural Therapy
• Volunteer Paid Time Off Program

There’s a reason we’re recognized as one of the best places to work year after year: We give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.

What Will You Work On?

The Director of Collector Engagement provides leadership of the collector experience across the complete lifecycle for all Air Miles collector segments. Accountable for driving deeper relationships and engagement with the program by guiding Collectors with the right message in the right channel at the right time based on their specific experiences. They will be responsible for owning the strategy and leading the team in the design and delivery of the cross-channel plan.

Core KPIs for this role will be linked to collector engagement, movement and engagement with the program Tiers (Gold / Onyx) and the health of our lifecycle channels.  

This role champions the Collector, working with internal stakeholders to deliver more relevant and engaging experiences across the value chain (Sponsor mix, Rewards offerings) and Collector touchpoints (digital channels, Customer Care, and Sponsor associate engagement)  This role defines the long term strategy for the delivery of an end to end Collector lifecycle across all key moments of truth and touchpoints, including enrollment, onboarding, channel acquisition, grooming into Gold/Onyx, delivering the Gold and Onyx value proposition and communication strategy, decline, inactivity, and expiry (aligned to direction defined by the AMRP Strategy group).

The Director leads a team of associates in the strategic planning, value proposition design, and campaign execution of marketing strategies to grow Collector engagement in the AMRP and directly develops associates at the Associate Director and Manager levels as people leaders through coaching and identifying development needs while providing MOR relationships, career guidance, and coaching to Specialist level associates.

As a member of the MLT, this role is responsible for ensuring alignment and integration across the other SLT in marketing - ensuring Collector strategy is aligned to Brand strategy, and Collector experience is integrated across the other Marketing lanes (PR, social, etc).  

How Will You Create Impact?

• Develop the strategy for the full Collector lifecycle across all tiers, segments and reward portfolios by aligning to key segments, value proposition and next best action required to drive business results
• Own and champion the ongoing evolution to becoming truly personalized at scale in all targeted comms, focusing on driving efficiencies and news ways of working to unlock the power of the channels
• Lead a team of  direct and indirect associates in the planning, development, and execution of multi-channel marketing strategies and tactics for all tiers (Blue/Gold/Onyx), segments and Reward portfolios in targeted channels
• Lead the team by directing work and resource allocation, recruiting, talent development and performance management. Actively coach 3 direct reports to maximize their effectiveness and further develop their skills as people leaders. Provide MOR guidance, career development, and coaching to 6 associates as the Specialist level.
• Responsible for leading team to drive Program objectives such as issuance, participation revenue, and actively manage burn rate / surplus in support of Rewards’ financial targets. Responsible for managing marketing budget of approx. Leads quarterly/annual forecasting and reconciliation against annual targets.
• Provide strategic leadership, council and expertise to other key stakeholder groups in marketing, rewards and CS.
• Collaborate across the SLT to provide input and best advice in support of other business challenges and opportunities.  Support, champion and communication direction set forth by the EC

Let’s Talk About You:

• Minimum of 7 years of directly related work experience in Marketing
• Minimum of  5+ years of Supervisory/Management experience
• Expert knowledge and proven experience in many facets of marketing; Strategic planning, marketing communications, campaign execution
• Solid knowledge of core marketing disciplines such as research, data & analytics, planning & implementation
• Sound understanding across a variety of marketing disciplines and integrated marketing approaches and best practices with knowledge of core marketing channels (print, digital, mass, promotions, social)
• Experience in managing multi-channel marketing campaigns
• Experience in managing agencies and strategic partnerships
• Experience in motivating and managing a team

Meet The Recruiter

Erika Martin, Manager, Talent Acquisition

https://www.linkedin.com/in/erika-martin-7266805b/

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