City : Bolton

Category : Marketing

Industry : Food and Beverage

Employer : The Beer Store

The Role

We are currently searching for a Manager, Brand and Communications reporting to the Director of Marketing. This is a an 18-month Contract opportunity. This role is responsible for leading the brand communications in continually enhancing the TBS and BDL brand image; increasing brand awareness, and providing after-sales support through advertisements, media, point-of sale, partnerships, and relationship marketing. This role has 3 direct reports.

Location: Remote/Hybrid Flex work will continue indefinitely! Our staff based out of corporate office have not returned to the site at this time, however staff will continue to work remotely with visits into the office on an as-needed basis depending on their role and function. Corporate office is located in Bolton, ON.

Who We Are

Becoming experts on beer doesn't happen overnight - we've been in business since 1927 and we’ve established ourselves as the leading retailer and distribution channel for beer in Ontario. Our state-of-the-art recycling system has made us one of the most environmentally responsible retailers in the world; nothing sold or returned to our stores ends up in landfill. We are proud to be a part of communities across the province and believe that if you’re going to be part of the community, you should also give back to it. We’ve partnered with many non-profit organizations over the years to raise awareness and much needed funds!   The Beer Store offers ownership to all Ontario-based brewers which means there's no other team of Beer Champions who live and love all things beer as much as we do. What is a "Beer Champion?" you ask...a Beer Champion isn’t just a customer favourite or a great teammate. We’re health and safety advocates, environmental stewards, and your local community’s beer enthusiasts. Join us to continue to create a fun and genuine work culture that really feels like your second family!

What You’ll Be Doing

• Develops overall Brand Strategy and plans to improve brand relevance that results in significant increased sales
• Shapes and communicates brand vision, brand mission and strategy plan to consumer, brewers, licensees and staff
• Develop and manage annual planning process and execute in tight timelines with limited budget
• Build and actively manage AOP and CAP budgets. Track spend on a period and quarterly basis, mitigate risk and support variance reports
• Develops the annual marketing plan, obtain buy-in from management and brewers, and deliver and report on results. Increase consumer consideration, loyalty, drive funnel growth
• Develops and obtains buy-in for annual marketing calendar and effectively hires and manages agency, creative, and media partners to support planning. Ensures programs are delivered against scope of work, on time and budget
• Plans all required customer facing collateral and communications for out of home and in-store. This includes oversight into all initiatives marketing related for consistency.
• Actively evaluates brewer integration into campaigns or revenue advertising programs.
• Leads and/or sources creative concepts and materials for marketing campaigns and media
• Develops and manages and marketing budget, including monthly tracking and reporting
• Manages team and/or partners to execute store and experiential activations and marketing plans. Develop briefs with clear objectives and holds stakeholders accountable.
• Works closely with legal to ensure all campaigns are in compliance with regulations, ASC/AGCO and MFA
• Customer analysis – develops a deep understanding of TBS/BDL and related customer segments, their challenges and pain points, and TBS/BDL are positioned within the markets from a brand perspective
• Perform other related duties and projects as assigned

Who You Are - Your Knowledge, Skills & Experience

• University or college degree in Marketing, Advertising, Communication, Public Relations, Commerce or a related field of study. MBA an asset
• A minimum of 10 years experience in advertising, branding, or marketing
• Experience in an agency or large brand led organization preferred
• Understanding of the regulatory and political implications on marketing execution and public relations, PR experience an asset
• Strategic and analytical thinker with ability to inspire and manage execution with direct reports, cross-functional teams, and third-party experts
• Ability to understand and navigate regulations/politics and brewer dynamics
• Strong creative, analytical, and organization skills
• Understands consumer trends and needs and translates insights into actionable plans to drive ROI
• Demonstrated ability to develop successful multi-faceted marketing campaigns
• Experience managing outside agencies and vendors (design firms, digital agencies, photographers, videographers, and print vendors)
• Ability to effectively manage a marketing budget, set KPIs to determine success factor and analyze resulting ROI
• Strong knowledge of social media and new trends in communications
• Experience developing and executing programs for various internal and external stakeholders (customer, licensees, brewers, staff)

Application Deadline: ASAP

Apply today with your resume so we can get to know you better! Don’t forget to sign up for “job alerts” so that you can learn about all our new job opportunities first!

Please apply online to the link below or apply through the careers section on our website. Internal applicants p lease indicate in your online application that you are a “Current Employee” and ensure you highlight your current work location:

Equal Opportunity Employer

We are committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, equity and inclusion are essential components of our culture that empower us to meet the needs of our employees, customers and communities. We welcome applicants from all backgrounds including racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and any other characteristic. We’re an equal opportunity employer and provide employment accommodation in accordance with provincial legislation. If contacted for an employment opportunity or testing, please advise Human Resources if you require accommodation at any stage of the recruitment process .

We genuinely thank you for your interest in this opportunity with us. Due to the high volume of applications we receive, only applicants selected for an interview will be contacted.