City : Toronto
Category : Full-time Marketing
Industry : Entertainment
Employer : Cineplex
This role is responsible for driving the member engagement strategy that will carry Scene+ members through the lifecycle. Taking an iterative test-and-roll approach and working collaboratively with the Partner Marketing teams, you will ensure Scene+ meets its member engagement goals with a particular focus on reactivation of members who are at risk of becoming inactive. Your goal is to get members moved into the next RFM decile, and you know understand what that means.
You are passionate about customer loyalty, know how to work with an analytics team to generate strategic audience segments and love to dive into the data to develop insights. You also know how to action those insights. You enjoy designing customer lifecycle journeys that supports the member from their most highly engaged moments to their retirement. And you can do all of this while helping our Owners achieve their objectives for the program.
This is your opportunity to become part of Canada's premiere loyalty program and to bring your passion to our dynamic and growing team. This role is for you if you are highly collaborative, are passionate about the intersection between science and art, and can work autonomously in a growing and dynamic environment.
What you need:
Who you are:
Inclusion & Diversity:
Scene+ is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.
Accessibility
Scene + is committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at jobs@cineplex.com.Interested applicants, please apply today.
While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Scene+ standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.
No Agency Calls Please
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