City : Halifax, NS, CA; Victoria, BC, CA; Saint John, NB, CA; St. John's, NL, CA; Montreal, QC, CA; Regina, SK, CA; West Vancouver, BC, CA; Kelowna, BC, CA; Toronto, ON, CA

Category : Marketing Communication

Industry : Telecommunications

Employer : Rogers

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

Reporting to the Senior Manager, Channel Marketing and Lead Management, the Retail Channel Marketing Manager will be responsible for the strategy and execution of retail marketing plans to support all Rogers SMB products.  

The ideal candidate will strive for great work with every program and campaign that not only breaks through with innovative ideas but helps deliver against business objectives. They come prepared with analytical and competitive facts, and strategic thinking to support recommendations as solutions are brought forward.  

What you will do:

• Work with a cross-functional team to create the Retail Channel Marketing strategy – develop and execute marketing programs to drive adoption of Rogers SMB products and services in retail stores.
• Work closely with Retail sales to drive store traffic and sales conversions and to ensure strategic initiatives and quarterly campaigns are well executed within the retail channels.
• Increase SMB presence and customer engagement within the Rogers Business Centres through experiential marketing including store events, lead generation, exclusive promotions, and content marketing.
• Placement recommendation and planning of in-store merchandising and collateral to support SMB products.
• Track, analyze and interpret sales activities and program results, making recommendations for future enhancements.
• Incorporate the Rogers SMB value proposition in all sales and marketing-facing materials.
• Support new products and solution launches in the Retail Channel and provide regional support for the Territory Sales managers.

What you will bring:

• A minimum of 3 – 5 years of B2B Marketing experience.
• Experience with wireless/internet/IoT portfolios and/or retail an asset.
• Must be able to work in a professional, fast-paced environment and manage ambiguity.
• A passion for B2B marketing, relationship management, and sales.
• Excellent communication skills.
• Ability to work independently to achieve goals and meet deadlines.
• Telecommunications and events experience an asset.
• Understanding of social and digital platforms to promote events, including Facebook, Twitter, Yammer, LinkedIn.

As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (WFH), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 257477
 
Together, we'll make more possible, and these six shared values guide and define our work:

1. Our people are at the heart of our success
2. Our customers come first. They inspire everything we do
3. We do what’s right, each and every day
4. We believe in the power of new ideas
5. We work as one team, with one vision
6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
 
Posting Notes:  Sales & Marketing