City : British Columbia, Alberta, Ontario, US (Remote)

Category : Product Management & Strategy

Industry : Technology

Employer : Hootsuite

We’re looking for a Senior Pricing Strategist to scale our pricing and monetization strategy. Working within the Product Marketing team, the Senior Pricing Strategist will lead forecasting and financial modeling for price setting, price increases, and monetization strategies; support fast paced decision making to drive overall subscription revenue growth in all Hootsuite business segments. This role can be based out of British Columbia, Alberta, Ontario, or USA remotely (in accordance with Hootsuite's local employment entities) and will report to our Senior Manager, Pricing & Packaging.

WHAT YOU’LL DO:

• Lead pricing and packaging strategy oriented around sustainable revenue growth. Prepare clear research driven financial modeling, outlining overall business impact and opportunities.
• Build detailed revenue models that highlight the impact of alternative pricing scenarios, trade offs in customer acquisition, churn, market share and ARR growth; develop pro-forma estimates for conversion and ARR impact.
• Analyze market trends and the competitive landscape (business segments, geographies) to identify new creative and strategic opportunities for revenue growth.
• Lead cross functional focus groups and workshops within the Sales and Customer Organizations to gather customer insights that help identify, prioritize, and develop pricing opportunities.
• Manage opportunities for new growth products and/or packaging; create hypotheses, conduct research, prepare impact assessment and present proposals to the pricing committee for approval. Support operationalization and execution.
• Design, scope and manage pricing research to understand customer perception of value, and willingness to pay; evolve our price structure, price metrics, and price points to be among the best in SaaS.
• Set and oversee product pricing policies, such as pricing guidance based on historical trends to react to changes in the current market environment.
• Facilitate training and education sessions with senior leaders across product management, marketing, sales, and finance to align sustaining growth with pricing and packaging best practices.
• Develop talent on the pricing team and the broader product marketing team though coaching and mentoring team members.
• Perform other related duties as assigned

WHAT YOU’LL NEED:

• Significant experience in role within analytics, pricing, or finance; 3 years of specific B2B SaaS experience preferred
• Certification in business, finance, economics, or other quantitative disciplines
• Experience delivering Pricing and Go-to-Market recommendations to multiple stakeholders (product, marketing, sales, or  finance); confident in making and delivering big, impactful decisions to senior management
• Ability to perform advanced statistical and financial analysis; Expert proficiency with spreadsheets and pricing research methods (e.g. Monadic experiments, Van Westendorp Price Sensitivity Meter)
• Negotiation: successfully obtains commitment to a solution or idea, while maintaining integrity and relationships
• Influence: asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Tolerance for Change/Ambiguity, Resilience: can effectively cope with change, finding ways to advance work and projects

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others. 

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-JT1