City : Toronto, Ontario

Category : Marketing & Communications

Industry : Telecommunications

Employer : Bell

Req Id: 359464 

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team. 

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology

Canada is a diverse country with a growing multicultural population that is projected to continue to grow into the future and is expected to welcome over 400,000 new permanent residents in each of the next 3 years. Arriving from over 170 different countries and representing a wide range of needs and desires, newcomers largely settle in Canada’s largest cities, where populations are growing the fastest. Bell Mobility is looking to cater to both newcomers and multicultural communities, and is developing a customized approach for our products and services to meet their needs.

As our Specialist, Marketing Communications, you will help manage various aspects of Multicultural brand marketing for all 3 brands of Bell: Bell Mobility, Virgin Plus and Lucky Mobile: from marketing communications strategy to agency briefing to campaign optimization & analysis. You will be key in the development of multicultural communications campaign and event planning.

Job Duties/Accountabilities:

• Project manage multicultural advertising, direct and digital marketing campaigns for all 3 brands of Bell: Bell Mobility, Virgin Plus and Lucky Mobile including: briefing of campaigns, management of creative and media process, ensuring brand consistency and reporting on ad performance
• Execute multicultural grass roots events in key regions, including reporting on optimizing programs quarterly
• Understanding of multicultural consumer behaviour and experience in identifying target audiences
• Champion brand consistency using your strong creative eye, and lead creative advertising agencies/in house creative team
• Traffic ad campaigns accurately and efficiently with media agency
• Manage an image library to support our multicultural initiatives in all Marketing channels (combination of stock and photo shoots)
• Ensure projects are delivered on strategy, on time, and on budget in a fast-paced industry

The attributes we are looking for:

• Degree/diploma in communications, marketing or related discipline
• Understanding of multicultural segments and their consumer behaviour
• Experience with mass advertising (out-of-home, social/digital, radio, print, etc.), sponsorships, direct marketing and in-store merchandising for national retail and corporate kiosks
• Proactive, solutions-oriented attitude i.e. able to seek out answers and understand processes
• Positive approach to building relationships and team work
• Possess very strong attention to detail

• Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 

• Knowledge in South Asian and/or Chinese languages an asset

What you will get from us:

• Flexible work arrangements, so you can choose from where and when you feel inspired to work
• Health and dental benefits for you and your family, including virtual access 24/7 to health care professionals
• Investment options, including an Employees’ Savings Plan with financial contributions from Bell
• Career aspirations with a variety of training and learning solutions
• Discounts at your favourite fitness studios, preferred rates for the big game and more. You’ll also get discounts on Bell products and services
• A culture committed to employees with impactful recognition programs 

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 

Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Mississauga || Canada : Ontario : Don Mills || Canada : Ontario : Toronto 
Flexible work profile: Mobile
Application Deadline: 04/04/2022

Please apply directly online to be considered for this role.  Applications through email will not be accepted.

At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

Created: Canada, ON, Mississauga

Bell, one of Canada's Top 100 Employers.