Ville : Bolton

Catégorie : Marketing

Industrie : Food and Beverage

Employeur : The Beer Store

The Role

We are currently searching for a Director of Marketing reporting to the VP, Retail. This is a 12- month Contract opportunity. Responsible for leading the Marketing Group for TBS and BDL businesses. Driving the strategic vision and leading a team across the following pillars within the Marketing Group; brand and marketing campaign/initiatives, in store merchandising and promotional revenue programs, digital and eCommerce operations and in store retail space planning. Works cross functionally across multiple verticals within the business including division leads, directors, and senior management team. This position is an active member of the senior management team and is a representative at the Board and Subcommittees of the Board.

Location: Remote/Hybrid Flex work will continue indefinitely! Our staff based out of corporate office have not returned to the site at this time, however staff will continue to work remotely with visits into the office on an as-needed basis depending on their role and function. Corporate office is located in Bolton, ON.

Who We Are

Becoming experts on beer doesn't happen overnight - we've been in business since 1927 and we’ve established ourselves as the leading retailer and distribution channel for beer in Ontario. Our state-of-the-art recycling system has made us one of the most environmentally responsible retailers in the world; nothing sold or returned to our stores ends up in landfill. We are proud to be a part of communities across the province and believe that if you’re going to be part of the community, you should also give back to it. We’ve partnered with many non-profit organizations over the years to raise awareness and much needed funds!   The Beer Store offers ownership to all Ontario-based brewers which means there's no other team of Beer Champions who live and love all things beer as much as we do. What is a "Beer Champion?" you ask...a Beer Champion isn’t just a customer favourite or a great teammate. We’re health and safety advocates, environmental stewards, and your local community’s beer enthusiasts. Join us to continue to create a fun and genuine work culture that really feels like your second family!

What You’ll Be Doing

• Develops the overall Marketing Group strategy with an emphasis on driving brand relevance, increasing volume sales and revenue
• Lead media engagement with external vendor for public relations and advocacy on business related matters such as operational holiday hours, and marketing or digital campaign efforts
• Develops the annual plan and planning process for the team with clear objectives, realities and opportunities in mind. Leads department financial submissions and presents annual plans
• An active contributor with the senior management team. Proactively provides updates on initiatives, plans and advocacy for management team. Provides support and counsel to the group and respective divisions.
• Highly engaged in reviewing work across the Marketing Group pillars ensuring efforts are on brand, compliant with regulations and/or policies and meet objectives. Includes active participation across milestones of development within projects; scope of projects varies. Support the team with initiatives and is unafraid to roll up their sleeves to provide guidance, incremental support and training
• Reviews consumer analysis, external consumer studies, financial results and Marketing Group reports to assess ROI. Is agile and motivated to optimize.
• Accountable to the Marketing Group AOP and CAP budgets, ensuring overall budget is on track, mitigating risk and supporting internal financial processes
• Develop plans and socializes them across senior management team, board or subcommittee of the board, and brewers. Plans and portfolio updates are presented to the Board and Subcommittees of the Board as required
• Participates in board and subcommittee of the board quarterly meeting engagements. Develops materials for pre reads, distribution and presents material at meetings.
• Guide the marketing team and digital eCommerce team by providing support within project milestones and post-mortems. Reviewing success, opportunities and key learnings for future
• Monitor results and performance by providing timely feedback that affords celebration of strength, recognition or achievement and is unafraid to provide constructive feedback when required

Who You Are - Your Knowledge, Skills & Experience

• University or college degree in Business, Marketing, Commerce preferred. MBA an asset
• A minimum of 12 years experience in marketing, digital eCommerce or similar role
• Experience with developing marketing and digital strategies with execution plans, including 4+ years managing teams that extend across digital and brick and mortar
• Knowledge and experience in Alcohol and/or beverage category, or eCommerce considered an asset
• Experience working with upper management and senior stakeholders such as Board members
• Proven track record of success across development of strategies, execution plans and collaboration with internal stakeholders and external partners
• Ability to understand and navigate regulations/politics, policies and brewer dynamics. Understanding of the regulatory and political implications on marketing execution and public relations
• Understands consumer trends and needs and translates insights into actionable plans to drive ROI
• Ability to effectively manage multiple budgets, set KPIs to determine success factor and analyze resulting ROI
• Strong knowledge of the digital eCommerce marketplace and best practices in trends, innovation and building impact on the consumer journey

Application Deadline: ASAP

Apply today with your resume so we can get to know you better! Don’t forget to sign up for “job alerts” so that you can learn about all our new job opportunities first!

Please apply online to the link below or apply through the careers section on our website. Internal applicants p lease indicate in your online application that you are a “Current Employee” and ensure you highlight your current work location:

Equal Opportunity Employer

We are committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, equity and inclusion are essential components of our culture that empower us to meet the needs of our employees, customers and communities. We welcome applicants from all backgrounds including racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and any other characteristic. We’re an equal opportunity employer and provide employment accommodation in accordance with provincial legislation. If contacted for an employment opportunity or testing, please advise Human Resources if you require accommodation at any stage of the recruitment process .

We genuinely thank you for your interest in this opportunity with us. Due to the high volume of applications we receive, only applicants selected for an interview will be contacted.