Ville : Toronto

Catégorie : Full-time Marketing

Industrie : Entertainment

Employeur : Cineplex

This role is responsible for driving the member engagement strategy that will carry Scene+ members through the lifecycle. Taking an iterative test-and-roll approach and working collaboratively with the Partner Marketing teams, you will ensure Scene+ meets its member engagement goals with a particular focus on reactivation of members who are at risk of becoming inactive. Your goal is to get members moved into the next RFM decile, and you know understand what that means.

You are passionate about customer loyalty, know how to work with an analytics team to generate strategic audience segments and love to dive into the data to develop insights. You also know how to action those insights. You enjoy designing customer lifecycle journeys that supports the member from their most highly engaged moments to their retirement. And you can do all of this while helping our Owners achieve their objectives for the program.

This is your opportunity to become part of Canada's premiere loyalty program and to bring your passion to our dynamic and growing team. This role is for you if you are highly collaborative, are passionate about the intersection between science and art, and can work autonomously in a growing and dynamic environment.

What you need:

• Own and design the annual member lifecycle plan in collaboration with various internal stakeholders
• Develop test-and-roll marketing calendars to determine the best segmentation, creative, cadence, offers and approach, never settling for the current state
• Track and analyze journey results across all applicable channels, and develop insights to improve marketing effectiveness and program returns over time
• Manage budgets to optimize the targeting and deployment of assets and media across all relevant owned and paid channels
• Work closely with Partnerships, Digital, Marketing Delivery, Analytics and Operations teams to improve member experiences
• Post-secondary education in marketing
• Salesforce Marketing Cloud
• 3+ years experience with lifecycle marketing, preferably with a focus on customer loyalty, cross-sell and retention
• 3+ years conceptualizing multi-channel customer journeys including paid and owned channels
• 3+ years experience driving engagement KPIs across a large customer base
• 2+ years managing and optimizing marketing budgets
• 2+ years managing internal and external agency and partner relationships

Who you are:

• Can design and manage marketing budgets and KPIs
• You are an exceptional brief-writer
• A critical thinker who loves converting data into customer-centric experiences
• You know how to effectively communicate with an analytics team
• Strong interpersonal and relationship-building skills
• Highly detail oriented and responsible
• You love learning and will pitch in to help as needed
• A self-starter who can adapt quickly to an evolving and dynamic environment
• Bilingualism is a bonus

Inclusion & Diversity:

Scene+ is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable. 

Accessibility

Scene + is committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at jobs@cineplex.com.Interested applicants, please apply today.

While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Scene+  standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.

No Agency Calls Please

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